NEW

THE HO DOWN DROP

THE HO DOWN DROP

Initially inspired by Beyoncé’s iconic Cowboy Carter album, the Ho Down Collection... 

WHY TURQUOISE?

Turquoise is a symbol of strength, protection, and heritage. Worn by cowboys, ranchers, and Indigenous communities across the American West, turquoise has long been a stone of resilience and spirit.

  • Cowboys often wore turquoise for good luck and protection on the range. It was seen as a talisman to guard against misfortune and injury.
  • In Western jewelry, it became a bold style staple and a way to showcase independence, identity, and reverence for the land.

Our beautiful howlite turquoise bead symbolizes the intention of true turquoise.

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